This manual follows the PI to the leading brand product image, product image with the principles of service brand image, aims to explain (Suning) Whirlpool brand image, to show us how systematically to turn the image into the specific elements of the product . In order to better continuity with the heritage of the brand image, and clearly explain its inherent brand value and brand strategy, which defines a number of key elements of the product image. The aim is for our design team and partners to establish a consistent and effective point of reference, together build a lasting brand concept.