SOBOFE Fingerprint Lock
Client:SOBOFETime:2010Service:Design Research&Product Design&Mechanic Design
As a Sino-German joint venture brand, SOBOFE wanted to explore Chinese high end market by excellent product design and exquisite processing technique. Through research, VIM designers came up with a conclusion that apart from the basic functions, the symbolized meaning of a lock affected the purchase decision remarkably. Therefore VIM designers suggested taking some elements from traditional Chinese culture and use modern design language to make it positive and fashionable. By analyzing and selecting different Chinese objects, decorations and symbols, together with our client we picked several proper elements and set a clear direction for the following design work, as well as preparing for the future marketing plans.



