Whirlpool, leading home appliance producer with one hundred year history, entered china in 1994. It has devoted itself to bring innovative technology, outstanding products and excellent service to Chinese market. Whirlpool has ranked top one in global cooling appliance market for 8 consecutive years, however, the products still not appear in shopping malls in China before 2009. In order to improve its product system, Whirlpool decided to enter refrigerator market in China in 2008. Before cooperating with VIM, Whirlpool has made detailed marketing strategy. Through enough contact and understanding, VIM helped Whirlpool develop a brand new series of refrigerator in one year. This three-door refrigerator has received good evaluation by many high end customers since its launch and laid solid foundation for Whirlpool market expansion. This product won the 2008 China’s Most Successful Design Award and 2009 IF Award.